Selling Your Home? Is Your Listing ‘Pet-Friendly’?
One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing out the aspects of your home that make it ‘pet-friendly’ in your listing, you’ll attract these buyers rather than alienate the 61% of American households that have a pet!
If you are one of the many homeowners looking to list your home for sale, how do you stand out to the millions of pet parents searching for their dream homes?
Whether a dog person, a cat person, or someone who prefers the company of another pet species, 99% of pet owners say that they consider their animal to be family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals.
A recent study by the National Association of Realtors (NAR) revealed that there are many aspects of the home buying, selling, and owning experience that has been greatly impacted by Americans' love for their pets.
This should come as no surprise as $66.75 billion was spent on pets in the U.S. in 2016, with $70 billion projected for 2017. NAR’s President William E. Brown shed some light on the impact of pet owners and their home search,
“In 2016, 61 percent of U.S. households either have a pet or plan to get one in the future, so it is important to understand the unique needs and wants of animal owners when it comes to homeownership.
REALTORS® understand that when someone buys a home, they are buying it with the needs of their whole family in mind; ask pet owners, and they will enthusiastically agree that their animals are part of their family.”
The Power of Pets When Choosing the Right Home
- 89% of pet owners say they would not give up their pet due to a housing restriction
- 81% of Americans say their pets play a role in their housing situation
- 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
- 19% of Americans say they would consider moving for their pet
- 12% percent have moved for their pet
New home builders have actually begun installing retractable pet gates that tuck away neatly inside door jams as a highly requested feature in new homes to attract pet-parents, according to Builder.com.
So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:
- Fully fenced-in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
- Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
- Proximity to veterinarians/groomers/pet supply stores (31%)
Bottom Line
Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.
